Cognism is a lead intelligence platform trusted by 2,000+ companies that include enterprises, like Drift, Seismic, and LeadForensics. It provides lead intelligence data across different industries, including SaaS, logistics and manufacturing, or finance.
You can access Cognism's lead intelligence through a suite of products.
Prospector is a web application that provides intelligence about B2B leads around the world. It's a great choice for companies that use leading CRM and engagement tools like Salesforce, HubSpot, Outreach, etc., because of its advanced integrations.
Marketing teams can use the platform the generate lead lists on-demand before pushing to marketing automation systems. This assists your teams in improving their prospecting strategies.
Sales reps can filter Prospector's global company and lead database to find records with high-quality contact data (including email and phone-verified mobile numbers) to start a conversation straight away.
Generates account and lead lists that match your ICP criteria.
The lists include CCPA and GDPR-compliant contact data.
Evalian uses this lead intelligence solution to enrich inbound leads with phone-verified mobile numbers and action outbound leads.
Firstly, they filter the relevant job titles, locations, industries, and revenue ranges relevant to Evalian’s ICP. Then, they extract the lead list in a CSV and import it to Pipedrive.
Cognism Enrich cleans existing CRM records and enriches new leads that enter your systems. You can tap into our global lead database to fix issues with territory planning, routing and lead scoring caused by bad data.
This inbound lead intelligence tool helps teams improve speed to lead by 1.7 times and revive existing target lists for new marketing campaigns.
Drift used ZoomInfo and LeadIQ across their global sales teams but struggled to find actionable lead intelligence. They tested a list of 5,000 MQLs in several databases, and Cognism defeated all the providers.
Cognism browser extension is SDRs' favourite tool. It helps reps discover and target multiple decision-makers to win more and better deals.
SDR use it to export contacts from LinkedIn and push contacts into the user’s CRM from the Sales Navigator. It's velocity enables Drift's sales team to prospect on LinkedIn 5X faster after switching from ZoomInfo.
Beatriz Bastos, BDR at Promon, was sold by the Cognism extension and it's high-quality, compliant EMEA lead data. She uses the extension every day to access lead intelligence at the click of a button.
It saves her 10h of work per week and delivers results: 33% of meetings booked in Southern Europe and 15% in South America.
Bombora is lead intelligence software for sales, marketing and customer success teams. It provides buying intent signals to identify accounts in your ICP that demonstrate real intent to buy.
Cognism embeds Bombora's intent data so that you can find key decision-makers in the accounts showing intent and enrich their records with emails and cell phone numbers.
This unique combination allows for targeted prospecting and efficient lead generation.
A global recruitment company, Kelly Services, uses the blend of Bombora's intent and Cognism's contact data to grow a targeted mailing list and streamline processes.
Metrikus, a PropTech company, uses lead intelligence solutions to inform its ABM strategy and create targeted, matched audiences on LinkedIn.
Clearbit is a B2B sales lead intelligence and activation platform. It’s best known for dynamically enriching data in customer forms and providing insights about user engagement.
It reveals companies behind anonymous website visits and triggers actions like sales alerts. HubSpot signed a deal to acquire Clearbit in 2023.
You can use Clearbit’s lead intelligence solution to autofill data in form fields when Clearbit finds data to lower friction and decrease churn. You can also simplify forms by hiding fields while collecting the necessary lead data.
Metadata is a lead intelligence provider used by B2B marketers to launch paid campaigns across Facebook, LinkedIn, and display. It focuses on audience targeting, campaign automation, and experimentation.
Cognism demand gen marketers use Metadata.io to develop and diversify audiences for paid campaigns. The tool is crucial to get LinkedIn-like level targeting on Facebook because of Facebook's limited native capabilities. It has allowed us to reach our target audience at a fraction of the cost of LinkedIn ads.
6sense is an account engagement platform that identifies the best accounts, contacts, and time to reach out. Since acquiring Slintel in 2021, it's expanded its offering to include B2B lead intelligence solution. It tracks website visitors and identifies prospects based on proprietary AI that turns B2B data into buying signals.
You can use this tool's predictive analytics to improve the quality of the accounts passed to sales. 6sense's intelligence identifies certain leads as high intent. As a result, outbound sales teams work through shorter lead lists and improve efficiency.
Lead intelligence software is a range of tech solutions that provide data and insights about leads. That information allows sales and marketing to attract, qualify, and nurture sales leads.
Need more insights about lead intelligence?
Cognism’s VP of US Sales, Frida Ottosson and Cognism’s VP of Global Sales, Jonathon Ilett, share actionable tactics and strategies to achieve the next level of growth.
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