If the second half of 2025 was about building foundations, launching our new sales intelligence experience, scaling Cognism’s AI suite, and delivering Data-as-a-Service, then H1 2026 has been about putting those foundations to work.
Over the past six months, we’ve focused on the operational realities that slow revenue teams down: CRM data that decays faster than teams can manage, compliance obligations that vary market to market, prospecting signals that are hard to act on without more context, and enterprise infrastructure requirements that can stall deployment before it starts. Each release this half has been designed to close one of those gaps.
The result is a Cognism that’s more connected, more compliant across Europe, and more intelligent about surfacing the right accounts at the right time. Whether you’re a RevOps leader trying to make your CRM a trusted foundation for execution, an SDR building a precise target list, or a sales leader expanding into new territories, something in this roundup was built with you in mind.
Here’s everything we shipped in H1 2026, and why it matters.
Your CRM is quietly working against you.
Not because of anything you’ve done wrong, but because B2B data decays constantly. People change jobs, phone numbers go dead, records become incomplete. And because your CRM powers everything from outreach and routing to forecasting and AI workflows, that decay doesn’t stay contained. It spreads across the whole revenue operation.
Sales opens a record and can’t reach the person. Marketing launches campaigns with incomplete segmentation. RevOps can’t start a new initiative until the data is cleaned up first. Leadership makes decisions on signals that no longer reflect reality.
Cognism CRM Enrichment is built to fix this, not once, but continuously.
It’s a governed CRM enrichment layer that connects directly to your CRM and gives revenue teams a live view of data health, plus the workflows to act on it.
The principle is simple: see what’s broken → fix it → keep it fixed.
See where your CRM data needs attention. A live CRM Health Dashboard analyses records across personas, segments and regions, surfacing missing fields, outdated contacts, and gaps in your target buyer coverage so you know where enrichment will have the greatest impact before running any jobs.
Fix those gaps quickly. New contacts entering the CRM can be enriched automatically when records are created. Teams can also run one-off or scheduled enrichment jobs to update existing contacts where data is incomplete or stale.
Keep priority contacts up to date over time. RevOps can define enrichment workflows based on ICP criteria, personas, regions or account segments — so the contacts that matter most stay accurate and reachable, without wasting credits refreshing low-priority records.
Crucially, your team stays in control throughout. Field-level overwrite settings let admins decide exactly which fields Cognism can update, and how, whether that’s overwriting with the latest data or only filling fields that are currently blank. Sensitive or system-managed fields stay untouched.
Powered by Cognism’s European-strong, GDPR-first data, CRM Enrichment is built for teams selling into EMEA — where other data providers often struggle. The result is a CRM teams can actually trust for outreach, routing, reporting and revenue execution.
RevOps and Sales Ops leaders, CRM Admins, Marketing Ops teams, and SDR/BDR managers who are tired of their team hitting dead ends before they’ve even started their day.
See Cognism CRM Enrichment in action here.
Cognism’s new CRM Enrichment suite currently supports Salesforce, with HubSpot support planned for a future phase.
For too long, CRM and prospecting tools have lived in separate worlds. Reps export CSVs, re-import lists, and never quite trust that what’s in their CRM matches what’s in their prospecting tool. That gap creates duplicate outreach, stale records, and wasted time.
HubSpot Bi-Directional Sync closes it. Cognism now offers native, real-time sync between HubSpot and Cognism, so contact and company data stays continuously aligned across both platforms, without any manual intervention.
With this release, customers get:
It marks a meaningful step in Cognism’s evolution from a standalone prospecting tool to a connected revenue workflow platform.
See how HubSpot Bi-directional sync looks in the platform here.
Contact databases decay. People change jobs, get promoted, switch companies, and without a way to detect these changes, CRM records become unreliable and valuable relationships go cold.
Job Change Detection provides customers with a structured signal when a previously revealed contact has changed roles or companies. Unlike standard data updates, such as refreshed emails or phone numbers, which happen automatically, job changes represent a fundamentally new professional identity and require a new reveal.
With this release, customers can:
This is particularly valuable for Revenue Operations and Sales Operations teams managing large CRM environments, where contact decay is one of the biggest threats to data quality and where a well-timed re-engagement can open a net-new commercial door.
Intent data is only useful if reps can act on it within their territory. Previously, customers could see that an account was showing buying intent, but had limited visibility into where within the organisation that activity was occurring. For territory-based teams, that made it hard to know whether a signal was relevant to them at all.
Intent Location Filtering lets users filter intent signals by geography or territory, and view intent locations directly within an organisation record. This turns broad, account-level intent into territory-level intelligence that reps can actually prioritise and act on.
Topic Thresholds complement this by letting customers set a minimum number of intent topics an account must be showing before appearing in results, for example, only surfacing organisations showing intent across 3 or more topics. This filters out weaker signals and surfaces accounts demonstrating stronger, more consistent buying behaviour.
Together, these features help customers:
See how Intent filtering works in the platform here.
Many customers build their target account lists externally in spreadsheets, via ABM tools, or from existing account plans, and then need to recreate those lists in Cognism. Searching for organisations individually is time-consuming and can produce inconsistent results.
CSV Company Upload solves this by allowing users to upload a list of target companies and create precise one-to-one matches against Cognism’s company records. Upload up to 100,000 organisations and instantly include or exclude them from searches, no manual searching required.
Use cases include:
See CSV upload in action.
Prospecting is only as good as the search behind it. Broad results, manual list management, and disconnected CRM workflows all chip away at efficiency. This half, we shipped a series of improvements to Companion Search that make targeting more precise, account-based prospecting more fluid, and buying signals easier to act on.
Keyword filters narrow search results to more relevant prospects and reduce noise. Bulk upload workflows let teams manage large account lists at scale without manual searching. Company acquisition event targeting surfaces accounts undergoing acquisitions as a timely buying signal. And HubSpot 2-Way Sync support keeps CRM and search workflows continuously aligned.
On top of those, four core updates are worth calling out specifically:
Trending intent topics now appear directly in the company table, no more digging to find the signal. Hover any company to see the intent insight, including the geography the signal is coming from and the trend type. It’s a small change that makes intent data dramatically more accessible mid-search.
You can now kick off contact discovery directly from a company search result, enabling a proper account-based prospecting motion inside the Cognism platform. Select at the page level, surface the contacts you need, and move without switching workflows.
Pick your target technologies — complementary tools or competitors like ZoomInfo, and Cognism will now prioritise your entire book of business by estimated renewal date. This is something no other provider currently offers.
The filter lets you zero in on accounts whose contracts are likely expiring in the next two months, this quarter, or next quarter. An intensity score tells you how likely an account is to be actively using that technology, and adoption data, including how long a tool has been in use, helps you reverse-engineer contract cycles and time outreach to when buying conversations are most likely to be happening.
The practical upside: sales teams can prioritise their book of business for the entire quarter in a couple of clicks, get ahead of upcoming renewals before competitors do, and jump straight to finding the right contacts once the target accounts are identified. Less manual sifting, faster time to value, and best-fit opportunities surfaced first.
When you run a search in Cognism, you want to see contacts you can act on right now, not ones you’ve already unlocked. Until now, redeemed contacts appeared alongside new ones with no way to separate them, meaning users had to scroll past familiar names, second-guess whether they’d already reached out, and manually cross-reference existing lists before they could confidently build a new one.
A single toggle fixes this. Switch on Net New, and you’ll only see contacts that you — or anyone on your team — haven’t yet redeemed. A clean, actionable result set from the first search, with no noise to filter through and no manual checking required.
Together, these improvements move Cognism Search from a basic search tool toward an intelligent targeting and workflow orchestration layer. One that reflects how modern revenue teams actually operate.
Enterprise organisations have strict infrastructure standards. For Salesforce-heavy environments, dynamic IP addresses from third-party tools create governance concerns, slow security reviews, and can block integrations entirely during procurement.
Cognism launched static IP support for all Cognism → Salesforce integration traffic, enabling customers to allowlist Cognism within their Salesforce environments using a fixed set of outbound IP addresses. All traffic routes through a managed NAT gateway using fixed egress IPs.
The release applies across Companion, Prospector, and the Chrome Extension, and requires no changes for customers who don’t enforce IP restrictions.
For those who do, it removes one of the most common blockers to enterprise deployment, and was one of the most frequently requested enterprise enhancements we’ve shipped.
Compliant prospecting shouldn’t stop at the borders of your most familiar market. As teams expand into Europe, the complexity of managing Do Not Call (DNC) obligations across different countries can slow them down, or worse, expose them to risk.
Cognism extended DNC coverage to Norway and Finland across the platform, allowing customers to automatically suppress individuals listed on Norway's national DNC register within their prospecting workflows. Customer admins can enable Norway DNC screening directly within platform settings.
This continues Cognism’s compliance-first expansion strategy, building on existing international DNC infrastructure and strengthening our positioning as the most compliance-ready prospecting platform in Europe.
Look across these releases, and a theme emerges: Cognism is becoming the data layer on which the entire revenue operation runs. Not just a tool for finding contacts.
CRM Enrichment means your CRM stays accurate and actionable over time. HubSpot Sync and the general search enhancements mean prospecting stays connected to CRM reality. Job Change signals and Intent Filtering mean teams act on intelligence, not noise. Static IPs mean enterprise deployment no longer gets blocked at the security gate. And expanded DNC coverage means compliant prospecting scales with you as you enter new European markets.