Croud will support the next chapter of Cognism's growth across key markets including the UK, France, Germany and the US, as the business launches a bold new brand to market. The partnership brings together two businesses with data at their core, spanning strategy and planning, paid media, and strategic analytics - with a shared ambition to drive measurable growth and put Cognism's newly launched 'Fluent in Data' positioning firmly on the map across their priority markets.
Starting with a strategic consultancy project in late 2025, Croud worked with Cognism to refine their ideal customer profile, market positioning, and media mix. The engagement quickly grew into a full retainer partnership, with Croud now embedded as Cognism's paid media partner.
Working closely with the Cognism team and creative agency BBD Perfect Storm, Croud’s brief is to bring the new brand to life in market with the right media strategy, mix and measurement framework, in order to drive real commercial impact and a true Return on Intelligence from day one.
Dominic Allon, CEO of Cognism, said, "Cognism’s new brand is a clear statement of intent. As we accelerate our focus on mid-market and enterprise customers, it’s critical that our go-to-market strategy matches the sophistication and impact of our solutions. Croud has been a key partner in making that happen."
About Croud
Croud is a global media, data and creative agency delivering a return on intelligence. We have a proven track record in providing returns to brands which compound over time due to our data-driven brand and performance heritage, advanced technologies and global talent.
Our capabilities span brand planning, strategy, integrated and retail media, social, creative and data, strengthened by acquisitions including Born Social, Metageni and specialist luxury marketing expertise. Our proprietary operating system, CroudOS, powers media and creative intelligence, supported by AI-driven technologies in data analytics, automation and effectiveness, and predictive modelling.
Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house experts with a flexible global network of 2,900 specialists. Backed by ECI Partners and chaired by former Publicis Groupe Global COO Steve King, we work with brands such as AllSaints, Compare the Market, Timberland, and White Stuff to deliver truly incremental growth.
About Cognism
Cognism is the leading European GTM intelligence platform for enterprise and mid-market teams. Fluent in data, Cognism brings together compliant contact coverage and buying signals to help organisations identify the right buyers, prioritise with confidence, and engage at the right moment.
Trusted by thousands of revenue teams worldwide, including IBM, Aveva, ADP, and Intuit, Cognism supports modern go-to-market strategies with a focus on accuracy, compliance, and coverage across Europe. The result is more accurate pipelines, stronger conversion rates, and sustainable growth.