Cognism, Europe’s leading B2B data, enrichment and sales intelligence platform, today announced the appointment of BBD Perfect Storm as its lead creative agency. The appointment follows a strategic brand review as Cognism enters its next phase of growth, with an increased focus on supporting mid-market and enterprise organisations growing in Europe.
As Cognism’s platform expands its product suite further across sales intelligence, enrichment, CRM diagnostics and AI-ready APIs, the company identified the need for a clearer, more confident brand narrative aligned to its product vision.
The selection of BBD Perfect Storm marks a key milestone in Cognism’s ambition following the appointment of its new leadership team in late 2025.
Dominic Allon, Chief Executive Officer at Cognism, said:
“This marks an exciting next chapter for Cognism as we scale our platform and deepen our focus on mid-market and enterprise customers growing in Europe, and we’re thrilled to partner with BBD Perfect Storm to bring a clearer, more confident brand story to market.”
Cognism partnered with Tuffon Hall Consultancy to lead a comprehensive brand and creative agency review. The process was designed to ensure alignment between Cognism’s long-term business ambition, evolving customer base, and maturing product portfolio.
Following a competitive review, BBD Perfect Storm was selected for its strategic approach to brand building, its experience supporting complex B2B and technology-led organisations, and its ability to translate technical depth into clear, confident creative platforms.
BBD Perfect Storm will work closely with Cognism’s leadership, product, brand and go-to-market teams to evolve the Cognism brand and develop a new creative platform. The partnership will support the rollout of the refreshed brand across key touchpoints, including digital experiences, core messaging, and customer-facing communications.
Jason Foo, Chief Executive Officer at BBD Perfect Storm, said:
“Cognism is an ambitious, fast-moving business with a clear point of view on the role it wants to play in shaping the future of sales intelligence. We’re excited by the scale of their ambition and the opportunity to help build a bold, distinctive brand and body of work that genuinely fuels their next phase of growth across the US and Europe.”
Work with BBD Perfect Storm is already underway, with the evolved Cognism brand set to roll out later this year alongside a series of upcoming enhancements to their data and product set.
Cognism is the leading European GTM intelligence platform and data partner for enterprise and mid-market teams. Ambitious organisations use Cognism to identify, prioritise, and engage the right buyers with confidence, building accurate pipelines and driving sustainable growth. Headquartered at the Shard, Cognism’s compliant sales data and AI-driven insights are trusted by revenue teams globally to support modern go-to-market strategies.
BBD Perfect Storm, the brand and cultural transformation company, is one of the world’s leading independent creative agencies with specialist divisions across Loyalty, CRM, Social & Influencer Marketing, as well as a masculinity practice, New Macho.
Founded 12 years ago, the agency specialises in designing, creating and building world-class, meaningful brands. With a staff of 50 people based in its London offices in Shoreditch, the agency has a diverse and international client base, working with some of the world’s most admired brands, including Qatar Airways Group, Jumeirah Hotel Group, Rathbones, and Beiersdorf (NIVEA MEN), and is proudly B-Corp certified.
Tuffon Hall Consultancy helps brands and agencies build stronger, more effective partnerships. With experience running over 1,000 successful pitches, the firm brings a transparent, efficient approach to agency selection. Tuffon Hall also advises on organisation design, agency models, and ways of working, helping teams operate more effectively and sustainably.