Cognism | Blog | Connect

Introducing Cognism Prospector for G2 Buyer Intent

Written by Joe Barron | Feb 27, 2020 9:00:07 AM

Fresh. Accurate. Always. Introducing Cognism Prospector for G2 Buyer Intent.

Cognism, the world’s leading all-in-one globally compliant prospecting solution, is excited to announce a powerful new integration with G2, the world's largest marketplace for B2B software.

Finding accurate prospect and customer information is hard; maintaining it can be even harder. Cognism has teamed up with G2 to arm B2B sellers with up-to-date, GDPR-compliant contact data - sourced from Cognism’s global database of 400 million business profiles and 10 million companies.

The integration of Cognism Prospector with G2 Buyer Intent will make the process of uncovering and maintaining prospect and customer contact data easier (and more accurate) for global technology sellers than ever before.

Cognism Prospector for G2 Buyer Intent will enable G2 customers to:

Find the right people

Match those accounts who are actively researching you on G2 with ideal lead/contact recommendations from Cognism Prospector, based on the Ideal Customer Profile (ICP) that’s core to your prospecting strategy.

Arm yourself with the right data

Get the most up-to-date data on your most important customers. Cognism’s B2B data is fresh, accurate and fully compliant with global data regulations. Use it to engage contacts who have transitioned into new roles and organisations.

Reach out at the right time

Set up Buyer Intent notifications to know exactly when companies are conducting research on G2, and uncover the best contact to reach out to at that account. Get ahead of the competition with Cognism Prospector for G2 Buyer Intent.

Work with high-quality GDPR-compliant business data

Cognism has partnered with the top UK law firm Sheridans, to build a sales and marketing data compliance engine for GDPR. In accordance with GDPR Article 5 1(d), all the business data stored by Cognism is accurate and kept up-to-date.

Cognism’s partnership with G2 adds to the company’s growing list of business alliances and integrations. James Isilay, Cognism CEO, had this to say:

“I am delighted to launch our integration with G2, one of the top international brands in the B2B tech sector. At Cognism, we are passionate about working with others to deliver the very best results for our customers. We are already the most widely-used prospecting platform in the EMEA region; thanks to our partnership with G2, more customers around the world will benefit from our unique all-in-one globally compliant prospecting solution.”

Yoni Solomon, G2's Director of Product Marketing/GTM Strategy, adds:

“G2 is excited to partner with Cognism to bring unique insights to our Buyer Intent data. G2 customers worldwide can now easily find their ideal customer contacts by leveraging the most up-to-date and GDPR-compliant contact data available. As G2 continues to expand our global reach, we are especially excited to partner with an EMEA-based company that sets the standard for global data compliance.”

Cognism Prospector for G2 Buyer Intent will be available to all of G2’s Buyer Intent customer base from Thursday 27th February 2020.

About Cognism

Cognism is the world’s leading all-in-one globally compliant prospecting solution. Powered by patented AI technology, it provides organisations with compliant B2B data and a suite of sales acceleration tools to help action it. Cognism enables its worldwide business customers to find and deliver new revenue, faster.

Cognism is trusted by over 500 clients across sales, marketing, recruitment, events and technology. Adzooma, Vidyard, Clifford Chance and Frost & Sullivan are just some of the world-famous brands who benefit from Cognism’s leading all-in-one prospecting solution.