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The ultimate B2B marketing tech stack

Alice de Courcy, Cognism CMO, has curated a list of the very best martech tools available right now, applicable to every stage of the marketing funnel. This is the ultimate B2B marketing tech stack for growth and scaling.

Organise and prioritise your marketing projects in a fun, flexible, and rewarding way.

Todoist is a simple yet powerful to-do list app that can help anyone get organised and complete projects on time.

CoSchedule is a family of agile marketing products to help you stay focused and deliver projects on time.

Slack gives you one central place to direct marketing efforts, define campaign deliverables and share results.

Skype provides cost-effective and collaborative tools for businesses of any size. Collaborate with anyone, anywhere, on any device.

Zoom unifies cloud video conferencing, simple online meetings, and group messaging into one easy-to-use platform.

An online file-transferring platform for sending large files to any email address. No hassle, no stress, no charge!

Safely store all of your company’s data with Google Drive. Access files easily from desktop and mobile devices and control how your team shares them.

Connect the apps you use every day to automate your work and be more productive. Zapier supports over 1,500 apps.

Boost your ABM strategy with fresh and accurate B2B data. Build personas of decision-makers in your target accounts and distribute your content with Cognism’s email automation solution.

Execute online and offline outreach campaigns with Sendoso. Source, store, ship and track ROI for anything you ever need to send.

Identify and manage the accounts that will have the biggest impact on your business. Target key decision-makers and draw them to your site through account-based advertising.

Punch! serves technology businesses across EMEA, the US and APAC, creating and delivering unique account-based marketing experiences with personalised content and relationship-building campaigns.

G2 helps businesses discover, buy, and manage the technology they need to reach their full potential.

An online peer review site that aims to help B2B buyers find software solutions for almost every business process.

Build a powerful website that’s optimised for every device, personalised for every visitor using data from HubSpot CRM, and integrated with all your marketing tools – right out of the box.

Squarespace’s platform empowers people to create an impactful, stylish, and easy-to-manage online presence.

Use WordPress to create a free website or build a blog with ease. Includes free hosting and support.

WP Engine is a digital experience platform which provides managed WordPress hosting for mission-critical sites around the world.

Turn your company email signatures into a strong marketing channel with Mailtastic. Create and manage email signatures of all employees easily and centrally.

Mailchimp helps you design and share campaigns across multiple email and ad channels.

An all-in-one email marketing tool designed for small businesses.

An email marketing platform for small and medium-sized businesses. Robly guarantees 50% more opens.

Campaign Monitor makes it radically easy to create, send and measure the impact of your email marketing campaigns.

Trigger, prioritise and personalise your email marketing and launch campaigns in seconds.

Vidyard hosts your videos, analyses their effectiveness, and gives you the power to transform them into your new favourite marketing tools.

Webcasting and virtual environments for corporate communications, delivered via a cloud-based SaaS application.

GoToWebinar is the world's most widely used webinar and webcasting software.

DaCast’s goal is to offer the highest quality video streaming solutions at the most competitive pricing.

A creative platform that enables large companies to engage with their employees, fans, and customers in a relevant and scalable way.

The world’s #1 CRM solution. Salesforce CRM gives all departments a single, shared view of every customer.

A 100% free CRM solution that organises, tracks and nurtures leads and customers. A great choice for startups and scaling businesses.

Reach out to prospects at the right moment and engage them across every channel. Zoho CRM helps businesses of all sizes close more deals the smarter way.

The web-based sales CRM and pipeline management software, designed for small and scaling companies.

A cloud-based application for handling sales automation, marketing automation and customer relationship management.

Grammarly makes sure everything you type is easy to read and mistake-free. Fix complex grammar and spelling errors and improve the accuracy of your copy.

Create digital graphics, illustrations, and typography for all kinds of media: print, web, interactive, video, and mobile.

An amazingly simple (and free!) graphic design tool. Used by non-designers and professionals alike, it provides tools for both web and print media design.

Create impactful infographics, presentations and print designs for free.

Phrasee is an AI that writes better subject lines, Facebook ads and push messages than humans.

AgoraPulse is a simple and affordable social media management tool. Schedule your content, get reports, and engage followers from one easy-to-use dashboard.

Social media management software for growing brands. Buffer provides a range of pricing plans, including a free option.

Engage customers with meaningful social media marketing campaigns that foster affinity and accelerate sales.

Advertise with Google Ads to boost website traffic and sales. Easily manage your campaigns and budget.

Manage and optimise Google and Facebook Ads faster and gain a competitive advantage with Adzooma’s digital advertising platform.

Make digital advertising easy with AdHawk's frictionless optimisation and cross-platform reporting.

The AdRoll Growth Platform helps over 37,000 brands grow their revenue through seamless marketing and ads.

Build your presence, establish relationships and reach the people that matter most on LinkedIn.

SEMrush is the all-in-one digital marketing toolkit. It offers solutions for SEO, PPC, content, social media and competitive research.

PPC Protect - an award-winning automated software designed to prevent click fraud and protect your PPC campaigns.

Mention Me is a powerful referral marketing platform. Share brands using a wide range of social channels.

Interact with your customers in real-time, send push notifications and get rich, multimedia responses - all managed by Bulbshare's powerful dashboard.

Peg helps analytically-minded companies turn influencer marketing into a scalable growth channel.

Connect Drift’s conversational marketing platform to your website. Use chatbots to generate more qualified leads and book more meetings for your sales team.

Create and publish your own landing pages, without needing a developer to code them. An easier and faster way to get more conversions from your website traffic.

Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in. Generate leads from website analytics.

The software that reveals the identity of your anonymous website traffic, and turns them into actionable sales leads.

Engage and convert your audience with modern content experiences created, published and analysed via Turtl’s cloud-based software.

The world’s first AI-powered end-to-end SEO blogging tool. Devise, create and post original, optimised blog content, boosting your website’s search ranking.

Showpad Content bridges the gap between marketing and sales by creating one centralised location that lets sellers discover, present and share visually-engaging content.

Inkpact allows businesses to forge emotional connections with customers via personalised handwritten communications.

The popular B2B marketing automation platform featuring lead scoring, nurturing, email marketing and more.

ActiveCampaign automates many behind-the-scenes processes, helping growing businesses to meaningfully connect and engage with their customers.

An all-in-one sales execution and marketing automation platform. Capture leads, visualise customer journeys and measure performance.

A SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns.

Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing - for free.

Ahrefs is a set of SEO tools that can help you in almost every aspect of content marketing. Audit your website, explore competitors, research keywords and backlinks - all in one place.

Improve content quality, drive search engine traffic, meet data privacy requirements and measure website performance and ROI - all from a single platform.

Learn how your site health, link building, and keyword performance impact your SEO success.

Want to suggest a solution for our list?