Cognism Privacy Policy

Privacy Policy Changes

Updated : 12/12/17

This Policy may change from time to time. We will post any privacy policy changes on this page

Privacy Policy

Cognism will post and maintain a privacy policy that discloses its practices with respect to Identity Persistence Mechanisms, Categories and other information obtained from third-party websites or other data sets (including Company Data provided to Cognism third parties through the Cognism services). If Company is or becomes aware of any inconsistency between the collection and use of Company Data that Company provides to Cognism and the terms of the applicable Cognism privacy policy, Company must report such inconsistency promptly to Cognism.

Your privacy is important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

Before or at the time of collecting personal information, we will identify the purposes for which information is being collected. We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law. We will only retain personal information as long as necessary for the fulfillment of those purposes. We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned. Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date. We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. We will make readily available to customers information about our policies and practices relating to the management of personal information. Like many other web sites, we may collect information regarding customer traffic patterns and site usage by using cookies, web beacons and related technologies.

We use the information gathered from cookies, web beacons and related technologies to analyze and understand how the Web Site is used and to enhance your visits to the Web Site. For example, we may use cookies and related technologies to: (i) customize account pages for you, (ii) track user visits and account features, (iii) determine what features and pages are most frequently requested or visited, and (iv) save your password so you do not have to provide it each time you visit the Web Site.

“Cookies” are small text files that a web site sends to a user’s hard drive through the browser for data storage. Most browsers accept cookies automatically but allow you to disable them. By disabling or otherwise rejecting cookies, you may not be able to take full advantage of all offerings on this Web Site. We recommend that you leave cookies “turned on” so that we can offer you a better experience on this Web Site.

We use third-party service providers to provide Internet data hosting and to help us measure and determine how visitors use our Web Site and the effectiveness of our Web Site and promotions. Use of these third-party technologies help us improve and optimize our Web Site, the products and services we offer, and to provide you with advertising based on your interests and browsing of our Web Site (remarketing). Those third parties may place web beacons or pixel tags on certain pages of our Web Site or use cookies in order to facilitate collection of non-personally identifiable information regarding your use of the Web Site each time you visit the Web Site.

We use third-party audience data (such as age, gender, and interests) to better understand and advertise to audiences that visit our Web Site. We do not use or associate personally identifiable information with remarketing lists, cookies, data feeds, or other anonymous identifiers.

Transparency and User Control

As part of Cognism’s privacy program, Cognism maintains a registry through which end users, including Company Unique Users, can view Categories or data segments attributed to the computer, device or profile from which the registry is viewed (the “Cognism Registry”). Company expressly agrees that Cognism may include any and all Company Data in the Cognism Registry at its discretion. Cognism may, as required by the Rules or otherwise at its discretion, provide access to, or the ability to correct, modify or delete, any information about or connected to an individual, computer or device (including Segments or source information).

Notice and Consent

Company will ensure that any notices and consents from Company Unique Users (including data from entities that may provide data to Company (a “Company Data Partner”)) and other authorizations required by the Rules for the collection and delivery of Company Data to Cognism, and further use of such Company Data by Cognism and third parties as contemplated herein, have been provided and obtained prior to Company’s delivery of Company Data to Cognism, including without limitation any required opt-in consents for sensitive personal information or geo-location data. Company agrees to provide confirmation and evidence of such notices, consents and authorizations upon request by Cognism.

Company Privacy Policy

Company will, and will require Company Data Partners to have, an easily accessible privacy policy which will be linked-to conspicuously on the home page and other relevant pages of Company’s or Company Data Partner’s website and within Company’s or Company Data Partner’s mobile application (as applicable), and will contain the word “Privacy” (or equivalent terminology in the applicable jurisdiction) in the title and any hyperlinks. The privacy policy must comply with the requirements of the Rules for notices to individuals whose data is collected and provided to Cognism and third parties for use as contemplated by this Agreement. The privacy policy must enable Company Unique Users to opt out of the delivery to Cognism and Cognism’s use of Company Data, and: (1) for U.S. properties/data subjects, include a link to the DAA opt-out program (currently available at or the NAI opt out program (currently available at; (2) for EU/EEA properties/data subjects, insert a link to the EDAA opt-out program (currently available at; or (3) in any other global region, if (1) or (2) are not sufficient for compliance with the Rules, provide a link to the applicable Cognism Privacy Policy. If Company collects information from mobile devices, Company’s privacy policy must also include the disclosures and notices and obtain the consents required by the Rules for mobile devices, and include a link to the AppChoices program for opting-out (currently available at

Opt-Out Information

If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads. In addition, some of our e-mail communications to you may include a “click-through URL” linked to a particular page on the Web Site. By clicking on one of these URLs, you will automatically enter our Web Site and we may collect information related to the “click-through.” You may avoid having this information collected by not clicking on URL links in our e-mail communications. We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Information Pertaining to Children

Cognism does not collect or sell data from children under eighteen (18) years of age where Cognism is aware that the user is under eighteen (18) years of age.