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Why compliant B2B data?
Buying lead lists online may be risky and may harm the reputation of your sales and marketing teams or result in hefty fines. For example, the Information Commissioners’ Office (ICO) has issued fines totalling £180,000 for two companies that made more than 480,000 unlawful marketing calls to businesses signed up with the UK’s “Do not call” register.
Other negatives of using unverified non-compliant B2B data lists are:
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Incorrect and outdated data.
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Receiving a fine by national and international data legislators.
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Contacting prospects on DNC lists.
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Budget and time wasted on contacts who aren't interested in what you're selling.
Creating compliant B2B data lists ensures your B2B sales teams are prospecting legally.
What are the benefits of using a compliant prospecting database for list building?
B2B data comes with varying levels of credibility, and it requires plenty of resources to clean and verify it manually or in-house. Prospecting platforms use advanced algorithmic and machine-learning models to process millions of data points and maintain a compliant database.
Building compliant marketing lists using databases that follow stringent guidelines of applicable data privacy laws has many benefits for many organizations:
- Saves time: the hard work of ensuring compliance is done for you.
- Maximizes your chances of success: contact data is up-to-date.
- Create momentums: reps progress through the compliant sales list quickly.
- Creates new opportunities: enrich your outdated or incomplete CRM data.
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