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Cognism and GDPR

 

GDPR can be an opportunity to increase your sales efficiency and lower you customer acquisition cost. Reviewed by one of London’s leading data privacy law firms, Cognism not only keeps sales and marketing data actionable it also cleans and enriches operational data reviving stale leads and automating upsell opportunities. 

 

 

 

 

The Cognism Intelligent Data Action Platform checks your sales and marketing data to ensure the following:

 

 

In an increasing complex world of data privacy regulation for both B2C and B2B data Cognism simplifies the actionability of the data into

 

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Data can be used for outreach

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Data should be reviewed

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Data should be deleted

GDPR Overview

The GDPR will apply in the UK from 25 May 2018. GDPR regulates the governance of personal data both consumer and business. The government has confirmed that the UK’s decision to leave the EU will not affect the commencement of the GDPR. A breach of GDPR can result in a fine of 20 million euros (£17.5m) or 4 per cent of turnover, whichever is greater. Being able to show the regulator that an organisation planned properly could result in any fine being considerably reduced.

Cognism Overview

Cognism is an Intelligent Data Action Platform (IDAP) that takes complex processes and uses intelligence to simplify decision making. Cognism builds its own independently gathered B2B data asset to assist intelligent decisions in Outreach, Financial and Talent solutions.  

 

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