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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Red Flag Prospects With Ryan Reisert
Not every prospect is going to be the right one. Some might waste your valuable time! Sales expert, Ryan Reisert shares his red flags to look out for.
What to do on a sales call?
The 5 Things You Need to Do on Every Sales Call
Out of the many ways to approach sales calls, we've picked 5 key things to do on every sales call. Don't just wing it - read the rules our SDRs follow.
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Death of the Office Landline
Are office landlines a thing of the past? And if so, is it harder to get hold of crucial B2B decision makers? Click to read Ryan Reisert's insights.
View all Cold Calling

Sales

Dark Social Sales: What Does It Mean for Your Team? An image of two salespeople sitting at a desk
Dark Social Sales: What Does It Mean for Your Team?
Dark social doesn't just impact marketing. It can have an effect on the success of salespeople too! Click to find out what salespeople need to know.
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More Mobiles, Improved Platform Functionality: Last Quarter at Cognism
It's all about MORE mobiles and MORE functionality - read our blog to learn more about our latest product release and how we're making prospecting easier.
WhatsApp Sales: The Next Outbound Channel?_Resource card
WhatsApp Sales: The Next Outbound Channel?
WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.
View all Sales
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

SDR Personal Branding: Tips to Build Your Brand in 2023_Resource card
SDR Personal Branding: Tips to Build Your Brand in 2023
The latest tool in an SDRs toolkit? A personal brand! Click to read how salespeople can build a personal brand to benefit their performance.
How to Build a Demand Gen Machine From the Ground Up
How to Build a Demand Gen Machine From the Ground Up
Want to spark the engine of your demand gen machine? Alice de Courcy, Cognism CMO, breaks down her winning framework. Read our guide to get started!
B2B Influencers: How to Work With Them to Build a Media Machine
B2B Influencers: How to Work With Them to Build a Media Machine
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.
View all Demand Generation

Lead Generation

generate-leads
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
The Problem With Gated Content Campaigns
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
The Unboring Role Of A B2B Marketer
The Unboring Role Of A B2B Marketer
B2B marketing is a snooze fest, right? It doesn’t have to be! Free marketers from boring lead gen tasks and let them bring *unboring* to B2B.
View all Lead Generation

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Posts on webinar
Webinar Recap: B2B Growth Marketing
On 31st March 2020, Cognism held another of our informative live webinars for B2B marketers. Here’s a recap of everything we talked about.
Scaling Sales: How to Turbocharge Your Sales Strategy (Webinar Recap)
Click for a recap of Cognsim's latest webinar on scaling sales and learn how to tubrocharge your sales strategy and scale your sales team!
Webinar Recap: 15 B2B Outbound Questions - Answered!
We selected 15 questions that were asked during our last webinar - and provided answers, courtesy of Cognism’s Sales Team Manager, David Bentham!
Webinar Recap: How to Build a High-performing Sales Team
On Tuesday 19th November, we hosted our 3rd live broadcast of 2019! We’ve turned the most important points into a blog post. Click for B2B sales insights.
Webinar Recap: 6 Vital ABM Questions - Answered!
Here’s the round-up of Cognism's latest B2B marketing webinar. Three ABM experts, six vital questions. Click to get all the answers you need right here!
Webinar Recap: How to Build a B2B Outbound Engine
On Wednesday 7th August 2019, we were delighted to host our first live webinar on B2B sales and outbound sales. Take a look at our webinar recap.
Life Vs. Business Goals: ScaleUp Academy Podcast Recap
On Monday 24 September, Cognism’s CEO, James Isilay, took part in ScaleUp Academy’s ScaleUp Heroes podcast. Here's a recap of this insightful talk.
Scaling Up a Sales Team: ScaleUp Academy Podcast Recap
Cognism’s VP of Sales, Nazma Qurban, took part in ScaleUp Academy’s ScaleUp Heroes podcast - Scaling Up a Sales Team. Check out this recap.
Scaling Product: ScaleUp Academy Podcast Recap
Cognism’s VP of Product, Cinzia Ricciardone, took part in the ScaleUp Heroes podcast. Learn how product teams have to define and solve business problems.

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