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Learn how to scale your business by building your Ideal Customer Profile

November 14, 2019

Every B2B startup founder wants the same things:

  • Six-figure deals
  • Winning well-known clients
  • Generating constant, continuous revenue growth

The question is: how do you get there? How do you turn your business into a revenue-generating powerhouse?

The answer is simple: know your customer! You need to know:

  • Who they are
  • Where they work
  • What kind of day-to-day challenges they face

Only then can you create sales and marketing strategies that are primed to succeed. What’s the best technique for getting to know your customer? You need to build your Ideal Customer Profile (ICP).

Cognism’s latest B2B sales playbook contains all the information you need to define and refine your ultimate ICP. In it, you’ll learn…

  • What ICP is
  • Why it’s important for B2B sales and marketing teams
  • How you can create your own ICP
  • The benefits that ICP can deliver to your B2B company

We’re going to give you step-by-step instructions to create the perfect ICP for your business, including a free template which you can start using straight away! We’ll supply you with top tips and actionable insights at every stage of the process, from the questions you need to ask when developing your ICP, to all the hacks and tricks for improving it over time!

Learn from the sales strategy experts at Cognism, who took our business from $0 to $4 million in ARR and 0 to 400+ customers in just 2 years! Their advice forms the basis of this playbook, which is available now to all B2B sales and marketing leaders.

Download The Ultimate Playbook For Building Your Ideal Customer Profile right here!

Ideal Customer Profile Playbook