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Refresh your cold calling strategy for 2020

April 7, 2020

Is cold calling really dead?

Some say that cold calling has fallen out of fashion in the era of tech-enabled B2B prospecting. It’s time-consuming, intrusive, and emotionally intensive - no-one likes rejection! Meanwhile, the lure of other forms of web-based outreach, such as email and social, which cast a wider net and generate useful data, are strong.

But rather than throw in the towel and solely embrace modern B2B lead generation tactics, an integrated, data-driven approach to cold calling can defy the statistics and drive business growth.

Thanks to modern tools, salespeople can breathe warmth into their cold-calling sales strategy without slowing down the process.

Our sales whitepaper will give you all the information you need to refresh your cold calling strategy for 2020 and beyond! We’ll walk you through the process and provide you with top tips and actionable insights, straight from the B2B sales frontline!

Here’s what you’ll find inside:

  • A step-by-step playbook to help you reach cold calling nirvana.
  • The importance of product knowledge in executing a successful cold call.
  • How to keep a positive mental attitude at all times when cold calling.
  • Advice for clearing the gatekeeper hurdle.
  • Tips for tracking your cold calling performance using B2B data.
  • Actionable infographics that you can use in your business today.

In writing this 2020 cold calling guide, we’ve consulted with key members of Cognism’s superstar sales team, who helped to take our business from $2.5 million to $7 million in ARR last year!

Their advice will help you and your team become cold calling champions, reinvigorating sales at your company.

“Trust the process. Setbacks can lead to negative thinking and ebb away at perseverance. Keep in mind the bigger picture, trust your organisation’s sales machine, and use that as reassurance.”

— Richard Murphy, Business Development Manager, Cognism

8 Ways to Improve Your Cold Calling Strategy is available now! Click the image below to get your free copy.

2020 Cold Calling Playbook