Juro's 6 competencies for hiring BDRs
The world of hiring SDRs and BDRs has changed. And Joe Porter from Juro is someone who's understood just that. Check out his insights in this article.
Finding the perfect match: Cognism's rebrand journey
Rebranding is a marathon - not a sprint. We've just been on the journey ourselves and found there's lots to think about. Find out more in this article.
SEO and blog content: where do they fit in a demand gen strategy?
SEO and blog content aren't dead. That's just facts. And in this article, you'll find out how they fit within your wider demand gen strategy.
How to ungate your content (by segment)
You can't ungate content overnight; you have to follow a process. Read this blog on ungating content, with insights from Cognism's marketing leaders.
Falling in love with cold calling
Cold calling doesn't have to be a struggle. Curious to find out why? Cognism Brand Ambassador Ryan Reisert shows you how to fall in love with cold calling.
From Series C to IPO: The Snowflake story
Snowflake's growth story was a rollercoaster ride. And Marc Wendling, VP of Sales, was there through it all. He shared his insights in this article.
How and why to stop pressuring prospects on cold calls
You shouldn't ambush and force your prospects. Instead, connect with them on your cold calls. Find out more in this article with insights from Josh Braun.
How demand generation changes B2B sales
Demand generation isn't just for marketers - sales can benefit too. This article will tell you why, with insights from Carl Ferreira of Refine Labs.
How to Get Over the Fear of Cold Calling - 6 Tips for SDRs
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.