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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The Ultimate Cold Calling Script for CFOs
The Ultimate Cold Calling Script for CFOs
Cold calling CFOs can be daunting. But nobody expects you to be a finance expert. You just need a tailored script. Find out more in this article.
The ultimate FAQ to get your cold calling mojo back
The Ultimate FAQ to Get Your Cold Calling Mojo Back
Have you lost your cold calling mojo? Morgan Ingram is here to help. He recently sat down with volunteers to answer their burning questions.
The Ultimate Cold Calling Script for Revenue Operations
The Ultimate Cold Calling Script for Revenue Operations
Worried about what to say when cold calling targets in revenue operations? Never fear, the ultimate cold calling script for RevOps is here.


Four-Day Week Trials: Could it Work for Sales?
Four-Day Week Trials: Could it Work for Sales?
Revolutionary trials are taking place to test a four-day working week - but could it work for sales organisations? Click to here from our sales experts.
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Reframing the Meaning of Hard Work in Sales
Any sales role requires hard work and discipline. But, it also requires a productive approach. Find out more featuring insights from Nick Cegelski.
Prioritising Growth in Startups
Growth is arguably the most important goal for any startup. Without growth, the new business is likely to fail. Click to read how to prioritise growth.
Cold Calling Live Episode 4 pullthrough


Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

How to Use Humour in B2B Marketing
How to Use Humour in B2B Marketing
At first, humour and B2B marketing may not appear connected. But, it's the opposite. Find out why using humour is important, with insights from our team.
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Where Are B2B Marketing Leaders Investing Their Budget?
Click to read where three B2B marketing leaders are choosing to invest their marketing budgets and the trends they're expecting to emerge.
Cognism DG FAQ list_Resource card
The Ultimate Demand Gen FAQ List
We get asked a lot of questions about our leading demand generation strategy. So, here they are. Our most frequently asked questions, answered in detail.

Lead Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Ditch the ebook_Resource Card
Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Are you finding B2B marketing boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.

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resources about
B2B marketing
B2B sales
Cold calling
Content marketing
Customer marketing
Demand generation
Lead generation
Marketing operations
Outbound sales
Paid marketing
Product marketing
Revenue operations
Sales enablement
Sales operations

Posts by Binal Raval

Binal Raval is a Content Writer at Cognism. She's interested in the rise of demand gen tactics and what this will mean for B2B sales and marketing.

Juro's 6 competencies for hiring BDRs
The world of hiring SDRs and BDRs has changed. And Joe Porter from Juro is someone who's understood just that. Check out his insights in this article.
Finding the perfect match: Cognism's rebrand journey
Rebranding is a marathon - not a sprint. We've just been on the journey ourselves and found there's lots to think about. Find out more in this article.
SEO and blog content: where do they fit in a demand gen strategy?
SEO and blog content aren't dead. That's just facts. And in this article, you'll find out how they fit within your wider demand gen strategy.
How to ungate your content (by segment)
You can't ungate content overnight; you have to follow a process. Read this blog on ungating content, with insights from Cognism's marketing leaders.
Falling in love with cold calling
Cold calling doesn't have to be a struggle. Curious to find out why? Cognism Brand Ambassador Ryan Reisert shows you how to fall in love with cold calling.
From Series C to IPO: The Snowflake story
Snowflake's growth story was a rollercoaster ride. And Marc Wendling, VP of Sales, was there through it all. He shared his insights in this article.
How and why to stop pressuring prospects on cold calls
You shouldn't ambush and force your prospects. Instead, connect with them on your cold calls. Find out more in this article with insights from Josh Braun.
How demand generation changes B2B sales
Demand generation isn't just for marketers - sales can benefit too. This article will tell you why, with insights from Carl Ferreira of Refine Labs.
How to Get Over the Fear of Cold Calling - 6 Tips for SDRs
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.

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