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ZING 🌶: 3 Secrets to CMO Success in B2B SaaS is LIVE!

March 24, 2021

Smashing it out the park in B2B SaaS?

We know all about it. But we're not just gonna keep all the secrets to ourselves. 

In this eBook, superstar CMO, Alice de Courcy, tells you why...

  • Content
  • Campaigns and Demand Generation
  • Performance marketing

...are the three things you need to get a hold of if you want your ARR to soar.

You'll also get exclusive insights into the Cognism marketing team's plans and metrics, which helped us grow by 57.41% over the last year.The 3 Secrets to CMO Success (in B2B SaaS) BANNERS V1 FINAL-04

As a taster, here's what Alice has to say about measuring content:

My content team owns the following targets: 50% of the SQO target from inbound and content and a proportion of the marketing revenue target, generated via the content channel.

This is possible because their content does 2 important things. Firstly, it delivers on the SEO strategy to drive Google Page 1 rankings for high-intent search terms we want to own. This drives the direct inbound sign-ups we have on our website.

Secondly, it contributes to the content we use as lead magnets in our always on advertising and in campaigns. This drives the net new leads that are passed onto our MDR team.

So if you want more unmissable CMO secrets - what the heck are you waiting for? Get your copy yesterday 👇

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